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Storm debris is piled near the entrance to Dick Clark's American Bandstand Theater on Feb. 29 in Branson, Mo.
The show must go on.
It’s one of the oldest adages in the entertainment business, but in Branson, Mo., it’s as current as ever. Just days after a 180 mph tornado ripped through the self-proclaimed “Live Music Show Capital of the World,” the city is hoping to spread the word that the majority of its theaters and family-friendly attractions are open and ready for visitors.
The tornado, which was one of several that raked the Midwest last week, injured 33 people. There were no fatalities, which may stem from the fact that the tourist season, when the 10,500-person town swells to 70,000 or more, doesn’t begin until the first weekend in March.
Instead, the twister took its toll on residential neighborhoods, the Branson Landing retail area and Highway 76, home to many of the city’s most popular attractions.
“It was just like you dropped a ping pong ball,” said Lynn Berry, spokesperson for the Branson/Lakes Area Convention and Visitors Bureau. “It bounced down Highway 76; it bounced downtown, and then it bounced right over the hill.”
In its wake, it caused significant damage to five or six of the city’s 50-plus theaters, 12 to 15 of its more than 200 hotels and its convention center while barely brushing surrounding businesses.
“Dolly Parton’s Dixie Stampede didn’t have a flower out of its flower beds,” said Berry, “but Dick Clark’s American Bandstand Theater, right across the street, had significant damage.”
Other hard-hit venues include the Baldknobbers Jamboree show (opening postponed until March 8), The Americana Theatre (projected opening around April 15) and the Branson Variety Theater. “We’re working on it as fast as we can,” said Lisa Martin, marketing director for the latter, “but it’ll probably be around two months before we reopen.”
Other popular attractions, including Silver Dollar City, Titanic Branson and the Showboat Branson Belle, escaped unscathed.
For a complete list of impacted businesses, visit the Storm Recovery Update page at ExploreBranson.com. Berry also suggests visitors contact their hotels before arriving to confirm their operational status.
And, if you want help out, there’s a website (VolunteerBranson.org) for that, as well.
“We’ve been getting hundreds of calls from people wanting to help,” said Berry. “People are planning to take their spring break and volunteer to clean up the mess in Branson. That’s the kind of people you find in the heartland of the country.”
At least 12 people were killed after devastating tornadoes and storms steamrolled through the Midwest and South. NBC's Lester Holt and TODAY's Al Roker report.
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Rob Lovitt is a longtime travel writer who still believes the journey is as important as the destination. Follow him at Twitter.
Leave a Comment:
Well, dang me. Them types of visitors wunt no a bad place from a good 'un.
Super bad to hear this! Went to Branson last summer for vacation and I loved it! My heart goes out to all those that were affected by these storms, not only in Branson but everywhere in the midwest!
You must be a 65-year-old woman?
I've been to Branson before, unfortunately. I can only imagine the tornado was a vast improvement. Never seen a bigger collection of schmaltzy crap in my entire life.
I used to take my kids there once a summer. They just loved the corniness of it - Silver Dollar City, the miniature golf, and all the little gift shops.
I just haven't got the energy to take the grandkids though.
Some of these comments are so sad. You missed the entire point of the story. Destruction of a town and iconic places, injured people, lost jobs. Just because this tornado happened in Branson, MO doesn't mean that it is any less significant than any other place in the country. My heart goes out to the people of Branson and the surrounding areas. I hope that the recovery efforts are speedy.
Amen! People that mock our state are pretty pathetic. Branson is a fun and easy place to get away for a couple of days.
Painting everyone with a broad 'hick' brush really only makes the ARTIST look foolish, eh?
Branson, MO is the worst town in the United States. I have personally been there. Notthing new, nothing old, but everything's rubbish. I am sorry for those of you who wants to prove me wrong, but the vibes are full of clusterf*** in the air in this small town of hooky dooky corny mass of trash. This tornado that came through... I wonder what will happens next, but I hope people are out of the danger's way still.
We can see from the "quality" of your post that you are undoubtedly a world traveler with the utmost taste. Now if you could just get a grasp of the English language, someone might pay attention to your opinion. However, I doubt it. Pull your hoodie up over your head and slink back under your rock.